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What to put in your online portfolio

A simple blueprint that works for most careers · updated October 2026

A portfolio is a small website that shows who you are and proves what you can do. Recruiters and clients spend less than a minute on it, so the goal is to make the right things obvious. This blueprint works for students, freelancers, designers, developers, teachers and many other careers.

1. A headline that says what you do

Skip vague lines like "Passionate professional". Be specific: "Frontend developer who builds fast, accessible web apps" or "Final year commerce student seeking an accounting internship". The headline is the first thing people read.

2. A friendly, professional photo

A clear head and shoulders photo with a plain background is enough. It makes you a real person to the reader. If you prefer not to use one, initials or a logo also work.

3. A short about section

Three to five sentences: who you are, what you are good at, and what you are looking for. Write in the first person and keep the tone natural.

4. Skills grouped sensibly

List real skills, grouped by type, for example "Tools", "Languages", "Soft skills". Do not rate yourself with percentage bars. They look precise but mean nothing. A short honest list reads better.

5. Projects or work samples

This is the most important section. For each project give:

  • A clear title.
  • One or two lines on the problem and your role.
  • The result, with numbers if you have them.
  • A link or image so people can see it.

Three strong projects beat ten weak ones. Put the best one first.

6. Experience and education

Keep it brief and in reverse order (newest first). Include internships, volunteering and relevant courses if you are early in your career.

7. Testimonials or achievements

A single quote from a teacher, manager or client builds trust. Awards, certificates and published work belong here too.

8. Easy ways to contact you

Add an email address and one or two relevant profiles such as LinkedIn or GitHub. Make the contact option easy to spot, and test that it works.

Mistakes to avoid

  • Spelling errors and broken links.
  • Huge unoptimised images that make the page slow. See our image guide.
  • Outdated work from many years ago and nothing recent.
  • Too many fonts and colours. Simple looks more professional.
Start in minutes: follow our step by step guide on building a free portfolio. You pick a template, fill in the fields above and can download a matching ATS friendly resume as a PDF.

Create your portfolio →

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